The Challenge at Hand

The relationship between Dell and TELUS needed a bit of a jump in the BC and Alberta markets. With a little digging, insight and foresight, Imaginis Marketing believed that providing resources to Dell sales reps to aid in sales efforts for the TELUS High Speed Internet would exemplify the level of support and brand supremacy TELUS offers all customers and Dell purchasers.

The Creative Solution

Since computers and web access go hand-in-hand, educating Dell sales staff on the reliability of TELUS High Speed Internet would be a key component to greater sales. The tools provided by Imaginis Marketing allowed the sales force to recognize TELUS as a major partner in Dell’s ISP portfolio, and to pass this understanding to their clients. Imaginis Marketing provided marketing communications, promotional and logistical support services to Dell sales reps in order to supply them with the infantry needed to effectively sell TELUS High Speed Internet.

The Staggering Results

Within the first three months of the tailored Imaginis Marketing program, TELUS celebrated a 241% increase in average monthly sales, an amazing surge in profit for the launch of this sales drive. Throughout the first year of the program, TELUS saw a 79% increase in total sales. Sales results soared when Imaginis Marketing was engaged to create an innovative and results-driven strategy for the TELUS High Speed Internet brand.