The Challenge at Hand

When a customer enters the threshold of a big box store like Best Buy and Future Shop, their brand selection is anything but limited. It was high time to educate buyers on Bell Internet at the point of purchase for computers, accessories and internet tools. Imaginis Marketing came to the rescue with a full fleet of retail marketing communications and promotional services for these in-store tactics.

The Creative Solution

Start at the core of the sales force. Education seminars for employees increased their understanding and overall brand knowledge of Bell Internet offerings, thereby renewing the Best Buy and Future Shops sales forces’ confidence in Bell sales and order processing. Develop engaging in-store marketing to showcase the Bell Internet offerings.

The Staggering Results

During the five-month campaign duration, the Bell promotion surpassed 41,500 impressions with weekend retail customers, and resulted in an increase in store purchases of 32% in 31 retail locations. This was double the conversion rate previously at these key locations year over year.